Lloyd Price said it well in his famous love song... "cause you've got... personality walk... personality talk... personality smile... personality charm... personality love... personality"You remember the song, don't you? Poor Lloyd was getting grief from his friends over his apparently unrequited love.I'm not advocating you behave like the object of Mr. Price's unrequited love... However, something about her keeps him pining for more. Does your target audience pine for your brand, product, service, event, etc.? Maybe they do not because you are not putting your personality into and behind it? I've said it before and I'll say it again, YOU make your business, brand, product, service, event, etc unique. USE the uniquely differentiating factor of YOU in your marketing strategy and watch your target audience swoon like Lloyd Price. Imagine the object of his love was your company, brand, product, service, event, etc. and you did the following...Walk (strut) your stuff in your industry.Talk (teach) your stuff as an expert.Smile in everything you do as it dictates how you come across.Charm is usually thought of as a salesman's character trait... but it can (and should) be used by your marketers as well.Love what you do, sell, make, create, promote, etc.You would have quite a few Lloyd Price-esque customers/clients knocking at your door, ringing your line, visiting your website, etc.Just remember to treat them well... few people today will stay around as long as Mr. Price! Using The Building Blocks of Marketing to... Create BUZZ. Increase EXPOSURE. Drive SALES.Michael Phares, Proprietor & Communications Enthusiast DADO'S MARKETING, COMMUNICATIONS, & PUBLIC RELATIONS805-550-8273 http://www.dadosmarcompr.com/ http://twitter.com/dadosmarcomprmichael.phares@dadosmarcompr.com
Michael "Dado" Phares805-550-8273michael.phares@dadosmarcom.comhttp://www.dadosmarcompr.comTwitter: dadosmarcompr or mpkahuna7
http://kahunasthoughtwaves.blogspot.com/