When change is in the air, as it often is during the early spring, many companies, organizations, brands, events, processes, etc are put under a microscope and measured against their original goals. This undertaking is necessary and I applaud those who undertake it. However, I must wonder if, before the task is undertaken, the goals shouldn't be revisited as they might need to be revised to capture new sentiment or adapted to new climates (economic, socio-political, etc). Many times we measure new efforts against old standards and come to the conclusion that the efforts failed, when, in actuality, they were wildly successful. This is usually the case because the status quo has been such for some time and those in charge are afraid of changing it. Maybe it is time to get rid of the tired old paradigms and usher in fresh new ones yielding true growth. While you digest this, please enjoy this trip down memory lane with a most appropriate song by the great Bob Dylan...
Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone. If your time to you is worth savin’ Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’. Come writers and critics Who prophesize with your pen And keep your eyes wide The chance won’t come again And don’t speak too soon For the wheel’s still in spin And there’s no tellin’ who that it’s naming.’ For the loser now will be later to win For the times they are a-changin’. Come senators, congressmen Please heed the call Don’t stand in the doorway Don’t block up the hall For he that gets hurt Will be he who has stalled There’s a battle outside and it is ragin’. It’ll soon shake your windows and rattle your walls For the times they are a-changin’. Come mothers and fathers Throughout the land And don’t criticize What you can’t understand Your sons and your daughters Are beyond your command Your old road is rapidly agin’. Please get out of the new one if you can’t lend your hand For the times they are a-changin’. The line it is drawn The curse it is cast The slow one now Will later be fast As the present now Will later be past The order is rapidly fadin’. And the first one now will later be last For the times they are a-changin’.
Michael "Dado" Phares805-550-8273michael.phares@dadosmarcom.comhttp://www.dadosmarcompr.comTwitter: dadosmarcompr or mpkahuna7
http://kahunasthoughtwaves.blogspot.com/