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The Times, They Are A Changin' (When tired gets old and the old get tired)

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Mike Phares Fri, Mar 5 2010 6:09 PM

When change is in the air, as it often is during the early spring, many companies, organizations, brands, events, processes, etc are put under a microscope and measured against their original goals.  This undertaking is necessary and I applaud those who undertake it.  However, I must wonder if, before the task is undertaken, the goals shouldn't be revisited as they might need to be revised to capture new sentiment or adapted to new climates (economic, socio-political, etc).  Many times we measure new efforts against old standards and come to the conclusion that the efforts failed, when, in actuality, they were wildly successful.  This is usually the case because the status quo has been such for some time and those in charge are afraid of changing it.  Maybe it is time to get rid of the tired old paradigms and usher in fresh new ones yielding true growth.

While you digest this, please enjoy this trip down memory lane with a most appropriate song by the great Bob Dylan...

The Times They Are A-Changin'

Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone.
If your time to you is worth savin’
Then you better start swimmin’ or you’ll sink like a stone
For the times they are a-changin’.
Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who that it’s naming.’
For the loser now will be later to win
For the times they are a-changin’.
Come senators, congressmen
Please heed the call
Don’t stand in the doorway
Don’t block up the hall
For he that gets hurt
Will be he who has stalled
There’s a battle outside and it is ragin’.
It’ll soon shake your windows and rattle your walls
For the times they are a-changin’.
Come mothers and fathers
Throughout the land
And don’t criticize
What you can’t understand
Your sons and your daughters
Are beyond your command
Your old road is rapidly agin’.
Please get out of the new one if you can’t lend your hand
For the times they are a-changin’.
The line it is drawn
The curse it is cast
The slow one now
Will later be fast
As the present now
Will later be past
The order is rapidly fadin’.
And the first one now will later be last
For the times they are a-changin’.

Michael "Dado" Phares
805-550-8273
michael.phares@dadosmarcom.com
http://www.dadosmarcompr.com
Twitter: dadosmarcompr or mpkahuna7

http://kahunasthoughtwaves.blogspot.com/

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