When working on/with your company's marketing strategy, FOCUS is a necessity.

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Mike Phares Wed, Mar 31 2010 11:05 PM

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When working with your marketing, advertising, promotions, communications, social media, and networking  strategies, FOCUS is as important of a skill as any other.

Take a look at the two pictures above.  You'll notice the obvious... focus is placed on a different part of the bass guitar in each picture.  While I am no bass guitarist, my brief stint in musicianship during the early 90's introduced me to an interesting fact... very few musicians can completely master EVERY aspect of their craft.  Take for instance bass guitarists.  You can be an incredible slap bassist (like Les Claypool) or an incredible fret player (like Cliff Burton).  Rarely are bass guitarists both and yet there are bass guitarists making a living all around the world solely playing the bass guitar.  Why is this?  They focus on being extremely good at one aspect of playing bass.  That aspect keeps them employed and keeps them doing what they love.

Drawing commonality in the business realm, we can see that while it is good to be a Jack (or Jill) of all trades, the savant is truly the money maker.  True, it does help to have many skills, but to excel at one is the way in which we differentiate ourselves from one another.

Focus on that which you do best.  Make it a point to achieve notoriety for your expertise in that which you do extremely well.  Sting is in no way the best bass guitarist ever, but his rhythms are super catchy and he knows it.  Mix that with his excellent vocal talent and it is no wonder he had a successful career after The Police broke up... after all, he was a rhythmic bass player which lent itself well to contemporary fusion of soft jazz and soft rock.

If you'd like help targeting that which you need to focus on, contact Dado's Marketing, Communications, and Public Relations and let us help you.  After all our FOCUS is on utilization of the Building Blocks Of Marketing to Create BUZZ, Increase EXPOSURE, and Drive SALES.  It's what we do well and is therefore our FOCUS.